Property Management Blog

How to Find a Leasing Specialist to Help with Your Property


A leasing specialist job description comprises all aspects of the rental process. This includes marketing, engaging with clients, showing properties, and walking them through the rental agreement.


A leasing specialist will manage data on a wide range of available residences for rent in your area. They will have a sense of what is a competitive price for your unit.

Leasing agents will have a finger on the pulse of new developments and renovations in the area. This can help you stay up to speed on what the market is like at any given time and what the near future holds.

A leasing specialist also will help you reach prospective renters, those most likely to be interested in your property. For instance, if you are trying to rent a condo in a trendy area with lots of restaurants and nightlife, the agent will focus on a younger demographic. If it’s a single-family home in the suburbs, they will understand the avenues for reaching that cohort as well.

Leasing agents can advise you on all aspects of marketing. This includes everything from what pictures and description to use, to where you should advertise and what social media strategy to use.

If you do not have residential properties, look for a commercial lease specialist. They will have specific knowledge of the business rental environment and how to navigate it.

The Rental Process

A leasing specialist will do for rentals what real estate agents do for properties for sale. For instance, they will prepare rental-specific information about amenities to distribute to potential clients.

Before showings, an agent will ensure the rental is presentable. This includes the interior and exterior of the house or apartment. This might involve cleaning up trash left on the lawn or common area or sweeping off steps or sidewalks for showings.

Most importantly, leasing agents engage with prospective clients. They will answer any questions they might have and address any concerns. Even negative feedback can be useful in determining how to make your properties more rentable.

Leasing agents ensure that clients have all the information they need to make an informed decision about leasing their next home or apartment. They will make sure clients understand all aspects of the lease. 


Now that you understand the functions and responsibilities of a leasing specialist, you can determine if one could benefit your business.

Virtual Homes Realty is Palm Coast's premier property management business, where no project is too big or too small. We handle a variety of residential units, from condos and townhouses to multi-family properties. Reach out to us today see what we can do for you.

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